Does radio advertising work?
In a nutshell, it works very well. Now let's talk more about exactly how this happens. So, the seven main advantages of radio advertising:
Advantage # 1: radio is omnipresent
Even if you don’t listen to the radio purposefully, it will find you: in the shopping center, on the city’s streets through gramophones, in a taxi or in your own car - people almost always listen to the radio without even realizing it.
Behind the wheel, people most often listen to the radio
Advantage number 2: radio advertising is always on the ear
And the most pleasant thing is that it is not perceived as intrusive. Because they do not think about it, and often they don’t notice it at all. But at the subconscious level, it still affects the person.
Visitors to the mall
Advantage number 3: do not switch advertising on the radio
In some cases, this cannot be done simply physically - in the same shopping center, on the street, in a cafe where you usually have dinner. Nobody switches the radio in the car: not only does it need to be distracted from the road, so all the stations are running advertising audio clips at the same time, so the meaning of such manipulations is simply lost.
A man listens to a radio in a cafe at lunch
Advantage number 4: radio advertising can also be VIP
If you do not want your audio to play in the rest of the stream, this is also possible. For example, an advertising message can be launched in the middle of a program, if you act as its sponsor, or after the leading phrase: “And as an advertisement ...”.
Radio presenters read advertising text
Advantage # 5: radio advertising may be targeted
Each radio station works for a specific target audience, and you just have to find the one that your potential customers are listening to. And then there is the matter of technology - choose the programs that interest your target audience, or the time when your clients can most likely be “caught” on the air. For example, middle-aged people most often listen to the radio in a car in the morning and in the evening (on the way to work and back home), young people - at lunchtime. Nightclub advertising will work on Friday night, rather than Monday morning, and so on.
Any radio station works for its own target audience.
Advantage number 6: radio advertising leaves room for imagination
Influencing a person’s hearing, an audio clip stimulates the imagination to draw a visual image of the advertised product or service. As a result, each of your potential customers will have their own (pleasant for him) presentation of your products. No video is such a force.
An audio clip "makes" a person come up with a picture
Advantage number 7: you can “twist” an advertisement on the radio at the best time for it
Remember, we talked about this a little higher? Effective is the advertising that hits the target, that is, reaches the ears of your potential customer in the right place at the right time. Although we should not forget about another very important point - the video should be recorded professionally.